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Thomas Conner • Dec 04, 2023

Convert Your Existing Site to BUILD

There are various reasons to migrate a website:


  • Outdated website building platform (Just look at our own Sitemason and Build111/Church111. They don't always last forever!
  • Your websites are not responsive (yes, there is such a thing)
  • Wanting to update site design or structure
  • Wanting to achieve optimal performance


But let's make it a little simpler- if your current site is 5 to 7 years old, it's time for a new site. What version iPhone were you using 7 years ago.?Websites are no different. They simply lose their effectiveness and are no longer compatible with browsers or browsing habits for that matter.


Convert or just start over? The most common refrain that we hear from existing customers who had a site built within, let's say, the past decade (we have some whose sites are even older!) is "Our current site is working just fine for us." Okay, but is it working for anyone else? Is that the reason you built a site? So, let's just take the "we're just fine, thanks..." approach and take you for your word. Conversion it is. Let's hit the main points to address what a conversion looks like on our end. We would:


  • Look at all of the content of your old site and estimate how much content there is, assuming you want it all and like how it is organized
  • Estimate how much time it would take to copy over the current content. Sometimes, we can use a handy software program to automate it but old website builders (like our own Build111) could be problematic so we just have to determine the fastest and most effective way, the least effective being the old-fashioned "copy and paste" approach. 
  • Show off some BUILD designs on some sample sites and hep you choose the one that would best accommodate the layout and presentation of your content
  • Customize the design with your colors, logos, etc. All of our template designs are developed to show off a fully functioning site for some purpose (like a lawncare business , a school, a law firm, a barber shop, a pet store, a nonprofit, a musician but we can customize anything for any industry regardless of what it started out as. For example, our friend Dick Downey offers a subscription-based service offering tips on the Triple Crown horse races (check it out at thedowneyprofile.com) but would you believe the original design started out as an ice cream store? Could you tell?
  • Finishing touches may be connecting a form to collect data, adding the Termageddon privacy policy and a UserWay accessibility service, using the BUILD tools for SEO.


Projects like this can be relatively fast and cheap and we submit that our approach really gives you the best of all worlds. Let's say you KNOW that your current site has got to be replaced. You do a Google search for "cheap websites" and you find plenty of seriously cheap website builder recommendations like Squarespace, Wix, Weebly, and GoDaddy. You probably remember that within the past year or so, you talked to a local web design firm and they immediately quoted a $5,000 price tag to build a new WordPress site for you. That seemed WAY too high so the whole idea of paying $11/month (but you really have to pay it annually so $132/year) and just doing it yourself is music to your ears, until....you're on your own. You've looked at the simple "how-to" videos over and over and you're stuck. You've spent 7 hours and your new "page" still doesn't look right. You've lost an entire day of productivity and can't get anyone to help you...and what should you REALLY expect for $132/year? You went CHEAP! So, you log out, close your laptop, walk away and say to yourself, "I'll tackle this another day." And that's where you are, but GoDaddy seriously appreciates your $132.


At One Eleven, we want to save you the frustration and exasperation of suddenly being your own webmaster with no reliable support or help when you need it.. but we also want to spare you of the cost, risk, mystery (did the developer tell you where the site is hosted or did they tell you that THEY host it? Here's some news- they don't host it.) and ongoing maintenance challenges of a custom WordPress site. Frequently, the time savings and ease of management make our BUILD solution the best value. And with an essay on conversion, we can only hope that this will convert you to being a fan of BUILD. See what we did there? 



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