Analytics.

Google’s Universal Analytics has been replaced by Google Analytics 4 as of July 1, 2023

If your website (even if it is not hosted with us) used Universal Analytics, you will need to make the switch to Google Analytics 4 (GA4). Learn more about this on Google’s website here. One Eleven provides digital marketing services to handle this for any website, with or without e-commerce.

Google Analytics (GA4) Solutions

Simple GA4 Setup
$700

This solution is designed for website owners who want to ensure that they have a functional GA4 property set up so that they can check it off the list in light of Google's decision to sunset Universal Analytics in July 2023. 

Service includes

• Install Google Tag Manager on site (allows future scripts, tags, and events to be implemented with ease and is best practice for most sites)
• GA4 Base Setup
• Up to 2 Conversion events tracked (contact form fill, download opt in)
• This will cover only events that happen on-site
• For those that want to track phone calls, this setup does not include the cost of call tracking services like CallRail or Call Tracking Metrics. The cost of those tools is the responsibility of the client. We will, however, use those tools to create integrations that will communicate and log conversion into GA4
• GA4 links established with Google Search Console and Google Ads, if those accounts exist
• Implement Site Search reporting (for sites that have search functionality)
• Enable cross-device tracking

Notes:

• This solutiondoes NOT include eCommerce tracking. This is covered in eCommerce GA4 Setup Solution

eCommerce GA4 Setup

$900

This solution is designed for website owners who have eCommerce capability and want the ability to track shopping cart behavior, as well as source attribution for purchases.

Service includes

• Install Google Tag Manager on site (allows future scripts, tags, and events to be implemented with ease and is best practice for most sites)
• GA4 Base Setup
• Up to 2 Conversion events tracked (contact form fill, download opt in)
• This will cover only events that happen on-site
• For those that want to track phone calls, this setup does not include the cost of call tracking services like CallRail or Call Tracking Metrics. The cost of those tools is the responsibility of the client. We will, however, use those tools to create integrations that will communicate and log conversion into GA4
• GA4 links established with Google Search Console and Google Ads, if those accounts exist
• Implement Site Search reporting (for sites that have search functionality)
• Enable cross-device tracking

Notes:

• Right now only Shopify and WooCommerce are supported, but we're learning about the other platforms and will likely add more, and will be able to cover around 85% of the eCommerce market in terms of platform.

Add-On to either plan above: Live GA4 Dashboard (Non-eCommerce)

$400

This solution is for website owners who want a live easy-to-read dashboard that gives them a "single pane of glass" view on what's going on with their website. Basically it seeks to address: How much traffic are you getting? Where is it coming from? What are visitors doing on your website (page views and conversion events)

Example: View this sample dashboard that uses real-world data from a business office suite

Solution Includes

• Live dashboard built in Looker Studio that updates every 15 minutes
• Dashboard will be branded with your logo and colors
• Embed code so you'll be able to embed this on your own website so you and your team can access it easily within your environment
• Ongoing access to the dashboard at no recurring monthly charge

Notes:

• Because there's no maintenance/subscription fee, dashboard updates or fixes will be billed on an hourly charge as needed
• The dashboard will be limited to the sections, metrics, and tables laid out in the Sample Dashboard. Adding additional sections and metrics may result in increased cost
• The sample dashboard represents websites that do not have e-commerce ability. We're developing a separate dashboard devoted to sites that offer e-commerce. This will be available to view soon.