Best Practices in BUILD

Hi, I’m Alex and I oversee our client experience at One Eleven. No matter what you’re looking for when you reach out to us, there’s a good chance I’m going to be involved. My goal is to help you become successful with our solutions and services and, for us, that depends on a relationship of respect, empathy, and empowerment.

So, let’s discuss empowerment when it comes to BUILD. First of all, you’ve already subscribed to one best practice- you chose BUILD to be your website builder/editor. Congratulations! You’ve probably saved time and money and can now easily find the page that you want to work on and, in the time that it has taken to finish your first cup of coffee, update your site!

So, besides knowing your way around the BUILD site editor, what are some other best practices you should consider? Here are just a few but if you want dig deeper and really learn the ins and outs of our BUILD features, we have plenty of resources available here.

SEO- Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's un-paid search results. Sometimes this is called "natural" or "organic" traffic. The better your site's SEO, the more likely it is to rank well in search results. To edit your site’s SEO, in the side panel, click Settings, and then click SEO. To learn more, go here.

Site Theme- The Site Theme panel lets you make changes that affect your entire site. You can customize your site's text, buttons, images, background, and navigation widgets from the design panel. This allows you to quickly and efficiently make sweeping visual changes, reducing design time and keeping your site's style consistent across pages. To open the Site Theme panel, in the side panel, click Theme. To learn more, go here.

Widgets- Widgets are tools than enable all kinds of functionality to your site. They are very easy to use once you get the website editor basics down. Very basic widgets enable you to drop in and edit text on your pages, add a button that will link somewhere else, set up an image or even a gallery, upload a file (like an audio clip or a PDF), or even display social media feeds. So, a best practice is to start thinking “widgets” when you want to make something happen on your website. To learn more about widgets go here.

Privacy Policy- Nowadays, it isn’t just best practice to have a privacy policy. It’s essential. The bottom line is, whether you really think about it or not, publishing a website, or even using email, pretty much puts you in the business of collecting personal information from other people. While there is no federal law that dictates privacy policy, state laws are popping up everywhere and you’re probably emailing people out of state and your website is certainly viewable on the WORLD wide web. With the help of the Privacy Settings page, you can ensure that your users are well-informed about the type of data and cookies information collected when they visit your page. The main tools you can enable in Privacy Settings are the privacy page and cookie notification. To add or update the privacy page on your site, in the left panel, click Settings, and then click Privacy Settings. To learn more, go here.

Speaking of privacy policy, we also offer an add-on service from Termageddon that you can access directly through your BUILD site editor. To learn more about Termageddon, go here.  

As always, if you want to know more, check out our help resources, visit our support portal, send us an email or set up an online appointment...and in case you didn't notice, the big red button called "Client Hub" is a great place to go for just about everything.  Thanks for being part of the One Eleven community!